Google Ads Management Services
Increase Advertising Revenue and Expand Your Monetization Potential
Achieve Optimal Returns on Your Advertising Investment
Google Ads is a robust marketing platform, but without the right strategy, it can quickly become a financial drain. It stands out as one of the most effective tools for lead generation, yielding approximately $8 in profit for every $1 invested.
The average conversion rate for Google search ads across various industries is 4.2%, with some sectors seeing this figure rise to as high as 6%, according to survey data.
While the Google Ads platform is intuitive, allowing anyone to launch an ad campaign within minutes, effective management is key to maximizing returns on ad spend and enhancing overall profitability.
Need Assistance with Setting Up Your Google Ads Manager?
Our team of Google Ads specialists handles the setup, monitoring, and optimization of campaigns to attract targeted leads to your website and other online platforms. Boost your advertising revenue while reducing acquisition costs with Friendsco Tech’s Google Ads management services.
From initial campaign setup to managing creative assets, our certified Google Ads professionals assist you in reaching the right audience and driving high-quality leads to your website. Our agency delivers tangible results by decreasing your cost per lead and enhancing ad conversion rates.
Maximize your advertising budget and fully utilize the platform with Friendsco Tech’s Google Ads Management services.
Everything You Need to Know About Google Ads Manager
What Are Google Ads?
Google Ads (previously known as Google AdWords) is a paid advertising platform that allows businesses to promote ads, product listings, and video content online.
These ads are displayed across various Google platforms, including search results pages, YouTube videos, and partner websites, helping potential customers discover your business and offerings.
Google Ads provides multiple opportunities for brands to increase visibility:
Search Network:
Ads are shown on Google search results pages when users search for keywords relevant to your business.
Display Network:
Ads are placed on websites partnered with Google, providing broader exposure and reach.
Video Ads:
These ads are displayed on YouTube, either before or during videos.
Shopping Ads:
Product listings are featured in Google search results when users look for specific products.
How Does Google Ads Work?
The Google Ads platform operates on a pay-per-click (PPC) model, where businesses are charged whenever someone clicks on their ad.
However, unlike traditional PPC advertising, Google Ads factors in ad relevance and quality to determine which ads are shown and in what order.
Ads targeting specific keywords appear on the search results page when a user searches for those terms. The more relevant and high-quality your ad is in relation to the search query, the higher it will rank on the page.
This requires businesses to carefully select keywords and craft high-quality ads to succeed with Google Ads.
A Google Ads management agency like Friendsco Tech can help businesses navigate the complexities of the platform and ensure ad campaigns are optimized for success.
Advertising With Google Ad Manager
Google Ad Manager is a powerful ad management platform designed for large publishers with significant direct sales. It offers granular controls and supports multiple ad exchanges and networks, including third-party networks, third-party exchanges, AdSense, and Ad Exchange.
Ad Manager is the ideal solution if you require:
- A centralized platform to monetize different types of inventory (websites, mobile apps, videos, or games)
- Efficiently manage significant ad revenue from direct agreements with buyers
- Leverage third-party networks to compete for advertising space
- Access more detailed reports for comprehensive insights
How Google Ad Manager Functions
With Ad Manager, you have the flexibility and control to create, manage, and report on all your ad campaigns. Here’s an overview of the process:
Define Your Ad Units
Identify and designate specific locations on your website or app where ads will be displayed.
Generate Unique Ad Tags
Create a unique tag (a snippet of code) for each ad unit, which needs to be inserted into your webpage or app.
Ad Request Process
When a user visits your webpage or app, the ad tag sends a request to Ad Manager for an ad to be displayed.
Manage Orders and Line Items
Set up orders and line items to efficiently manage transactions with advertisers or buyers of your ad inventory.
Ad Serving
Serve an ad in response to the request by targeting campaigns to the appropriate ad unit. At the time of the request, Ad Manager selects the most suitable ad to display.
What Insights Can You Obtain from Google Ad Manager?
Google Ad Manager provides access to a vast array of data.
Users can generate reports to analyze performance over various time frames, including weeks, months, quarters, or specific date ranges.
Moreover, reports can be categorized based on different dimensions such as Activity, Activity Group, Ad Location, Advertiser, Verticals, Agencies, Salespeople, Ad Sources, and bid ranges.
Ready to increase your ad revenue? Friendsco Tech’s AdWords management agency can optimize your ad campaigns, ensuring that every advertising dollar is effectively invested in driving qualified leads to your website.
The Two Categories of Google Ads Manager Accounts
The free version of Google Ads Manager (GAM) is quite robust, but Google also provides a paid version that includes extra features and advantages.
Here are the key differences between the two and how your business can benefit from each:
Ad Manager for Small Businesses (FREE Version)
Google Ad Manager for small businesses is a complimentary ad server designed for emerging enterprises or publishers with limited resources for advertising investment.
Here are some key advantages:
- Access to Google’s AdSense network and other third-party networks
- Optimization for mobile and video ads
- Management of line items, forecasting, and targeting capabilities
- Historical performance data
- Customized reporting options
- Access to the application programming interface (API) for ad trafficking and optimization
Ad Manager 360 (PAID Version)
- Dedicated support from Google
- Access to first-party audience segments
- Advanced video features (such as dynamic ad insertion and playout)
- Ad units organized into five hierarchical levels (compared to just two in the free version)
- Comprehensive reporting functionalities, including data protection reports, data transfer logs, conversion tracking, and future sell-through analysis
Why Your Business Requires Google Ad Management
Poorly managed online advertising can result in a loss of trust and an audience that becomes fatigued by irrelevant or intrusive ads. Users may resort to ad blockers, depriving you of valuable opportunities to monetize your website traffic.
A Google Ads manager can help you steer clear of these issues and maximize your return on investment (ROI) in online advertising.
Here are some compelling reasons why your business needs AdWords PPC management services:
Detailed Ad Targeting
Google Ads management services enable you to target specific audience segments based on various factors, including operating systems, mobile carriers, network providers, languages, and browsers. Additionally, custom targeting options are available for demographic, geographic, and interest-based parameters.
Comprehensive Reporting Tools
Grasping essential performance metrics like click-through rates (CTR), cost-per-click (CPC), and cost-per-acquisition (CPA) is crucial for optimizing your campaigns. A Google Ads agency can assist you in making strategic decisions based on various report types, providing you with targeted results and ensuring you have the right data at your fingertips.
Availability of a Testing Environment
Utilize Google Ads management services to experiment with new ad creatives, landing pages, and other campaign components without jeopardizing your campaign’s performance. This testing environment enables you to make informed strategic decisions for future campaigns based on data-driven insights gathered from previous experiments.
Budget Optimization
Effectively manage your advertising budget with a reliable Google Ads management agency. With access to advanced analytics tools, they can pinpoint high-performing campaigns and allocate additional resources while minimizing expenditure on underperforming campaigns that do not meet expectations.
Expertise in Ad Placement
A Google AdWords management agency can assist you in securing the optimal placement for your ads. Optimization techniques such as dynamic allocation are effective in identifying the ideal ad format and location based on factors like audience engagement, device type, and website content.
Adherence to Advertising Policies
Google Ads enforces strict policies regarding ad content and placements. Non-compliance can lead to your ads being disapproved or your account being suspended. Collaborating with a Google AdWords management company minimizes the risk of suspension and other significant penalties.
Friendsco Tech’s Google Ad Management Services
Keyword Analysis and Strategy
Every effective Google paid search campaign is built on thorough and dependable keyword research. Our Google Ads services identify the most valuable keywords to bid on and select the best options from the shortlist. The objective is to uncover keywords that can deliver the highest possible ROI.
Ad Copy Development
Friendsco Tech’s Google Ad Agency boasts skilled copywriters who excel at crafting ad text that captures attention and encourages action. We employ persuasive language, engaging visual elements, and a thorough understanding of your audience to create copy that drives clicks, conversions, and sales.
Split Testing
Evaluate multiple ad variations against one another to determine which ones are most effective in driving conversions. Our Google Ads company tests different elements of your ad, including headlines, descriptions, and CTA buttons, to identify high-performing ad groups.
Campaign Configuration
If you haven’t set up a Google AdWords campaign yet, our AdWords management company will take care of the entire process for you. For current campaigns, we’ll facilitate a smooth transition from your previous agency. A dedicated Google Ads expert will be assigned to monitor your campaigns closely.
Competitor Campaign Evaluation
Your competitors’ strategies can provide valuable insights for your campaigns. Our Google Ads management services encompass a comprehensive analysis of your competitors’ ads, keywords, and landing pages to uncover opportunities for improvement and keep you ahead in the market.
Landing Page Development and Design
Combining effective ads with optimized landing pages can greatly enhance conversions. Establish trust and credibility with well-designed pages that showcase your offerings. Our Google AdWords management agency tests and refines landing pages to improve conversion rates.
Google Analytics and Performance Reporting
Google Analytics offers valuable insights into website traffic and user behavior. Our AdWords management company utilizes this data to optimize your campaigns for improved results. We also deliver comprehensive reports on key metrics such as impressions, clicks, conversions, and more.
Ad Remarketing
Engage potential customers who have visited your website but have not yet converted. Our Google AdWords management services include establishing remarketing campaigns to target these users with tailored ads, enhancing the likelihood of converting them into paying customers and, ultimately, brand advocates.
Bid Optimization
Effective bid management involves more than just setting the highest price per click. Friendsco Tech’s Google Ads services concentrate on optimizing bids to achieve optimal ad positions at a lower cost. With our AdWords management expertise, we adjust bids based on factors such as time of day, location, and device type.
Friendsco Tech’s Google Ad Management Execution Process
Paid Search Evaluation
Our Ads management services start with an in-depth analysis of your existing or previous AdWords campaigns, pinpointing areas for improvement and strategies to enhance your returns.
Campaign Configuration
With a thorough understanding of your business and target audience, we create your campaigns from scratch or enhance your existing ones to ensure optimal performance.
Ad Variation Testing
Once the ad copy is finalized, our Google Ads specialists conduct A/B testing to identify the ads that perform best.
Conversion Tracking
We monitor the ads to determine which groups yield the highest number of leads and sales over a specific period. Based on this data, we will refine both the ad copy and landing pages to focus on the keywords that deliver the best results.
ROI Evaluation
This phase involves two parts: eliminating underperforming keywords and discovering new ones to test. We assess various landing pages, optimize ad placements, and adjust budgets to maximize ROI.
Ongoing Maintenance and Reporting
Google Ads is always changing, and our agency keeps abreast of any updates that may impact your campaigns. We also provide regular reports to keep you informed about your campaigns' progress.
Why Choose Friendsco Tech for Your AdWords Management Services
Campaign Monitoring and Reporting
Access live reports on your campaign’s performance anytime, anywhere. Friendsco Tech’s reporting dashboard offers detailed insights into your campaign’s progress, allowing you to track important metrics and understand how your budget is being utilized.
Clear Data Analysis
When you select us as your Google Ad agency, you’ll receive a dedicated manager to handle all aspects of your campaigns. From initial setup to ongoing optimization, your manager will offer personalized support and guidance at every stage.
Professional Consultations
Friendsco Tech adopts a comprehensive approach to Google AdWords management. Beyond PPC management, we provide valuable recommendations on website design, search engine optimization (SEO), and other digital marketing strategies.
Google Analytics Certified Partner
Our Google Ads management agency's experts are vetted by Google and skilled in developing scalable analytics solutions for your campaigns. We support data collection, testing, reporting, and dashboard services for business websites.
Varied Domain Expertise
Our Google Ad agency has partnered with businesses of all sizes and across diverse industries. This experience enables us to customize our Google Ads management services according to niche-specific strategies and best practices.
Make Informed Business Decisions
Gain a clear understanding of industry jargon, metrics, and other information related to your PPC campaigns. Our Google Ads experts offer detailed explanations to help you comprehend reports and make informed decisions for your business moving forward.
